ABOUT US
11:11 is more than a time – it’s our signature.
At exactly 11:11 – whether it’s morning or night – something happens.
Not just a surprise.
Something unforgettable. Thought-through. Unexpected. One-of-a-kind.
A moment that breaks routine.
That shifts the atmosphere.
That makes everyone stop for just a second – and feel something different.
It happens every time.
But never the same way.
That’s what sets us apart.
Our Story
Founded by Joel Mellenthin, with a simple idea: to create events that feel personal, unexpected, and real.
Not every idea starts with a business plan. Some begin with a feeling – quiet at first, but impossible to ignore.
That’s how 11:11 Moments came to life.
After several years working in events and hospitality, Joel noticed something that kept coming up: many events were well organized, beautifully executed, and still somehow forgettable.
Everything was there. Except the feeling.
He wanted to create something different. Less predictable. More personal. More memorable.
So he started 11:11 Moments.
A place for events that bring people together in a genuine way. Events that feel effortless, yet leave a lasting impression.
Every concept is built around a simple belief:
The best moments can’t be forced. They happen when people feel comfortable, connected, and open to the unexpected.
That’s what 11:11 is all about.
Creating experiences that spark curiosity, start conversations, and stay with you long after the night is over.
And yes – every 11:11 event has a surprise.
(You’ll figure out when.)